Facebook is the largest social media platform so it is a good place to start spreading your message throughout the community and your target market. Facebook uses an algorithm called Edgerank. Edgerank rewards those who post items that get lots of interaction over those that receive little interaction from followers. As your posts get more interaction, Facebook will put the post higher on people's timelines giving the post even more visibility. So as you start Facebook it is important to understand what Edgerank is and how it can benefit your Business.
The first thing that you should do when you are starting on any social media platform including Facebook is to explore the way the platform works. Although you may have a personal Facebook account their are extra features available to you when running an account for an organization or company. While you are exploring Facebook you should also follow other companies including competitors to see what they are doing and what you like or dislike about what they are doing.
As with any social media platform it is important to identify your target market, if they are not on Facebook than you probably do not want to use Facebook as your main tool to reach them. When you have identified your target market Facebook and start posting on your page, Facebook will gather data on the people who are viewing your posts and how they are responding to posts. You can use the information form Facebook's Page Insights to tell what posts are getting the most reaction and if they are reaching your target market. Using the data gathered by Facebook you can then start to create better content that gets more reactions from your target market and will increase your Edgerank.
If you are struggling with getting interaction there are some types of posts that have shown to get more interaction. One way to get reactions is to create sentimental posts, everybody loves puppies and kittens, or nice posts about family members so there is a better chance people will like those types of posts. Humor is also a good way to get engagement, it is important that you maintain the image your company has already created on social media. Utility posts that answer the question of how to do something may also get reactions. Facebook is generally a positive place, most people do not post about bad things happening in their lives but will share the good things, so keeping posts positive is the way to go. A general guideline is to keep around 80% of your posts as fun and only 20% as promotional, this will help people to keep reading your posts.
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