Video's are one of the most popular forms of content and YouTube is one of the most popular platforms used to share video's with the world. One of the great things about video's is they can be used on nearly every social media platform, so YouTube is a great medium for supporting the creation of content. Just as on other forms of social media YouTube allows people to give video's a thumbs up, to share the video, and to comment on videos. As with all other social media platforms, reverse engineering what works on YouTube is a crucial first step. YouTube offers you a great opportunity to get some performance metrics on the videos other people have already created. Using the "more" tab, will give statistics on video's and can tell you how well each video did.
Behind the search engine giant google, YouTube is the second most used search engine, you can place keywords for your channel to improve search engine optimization. YouTube is an extremely noisy social media source with a large focus of its media being on entertainment, however there is more to YouTube than meets the eye. YouTube is full of niches, you can find the niche best suiting to your brand and create content for them to get a interactions within your target market. One of the greatest uses of YouTube is the "how to" video, YouTube is often the first place people look when they are unsure of how to do something. When you create your video optimizing every aspect of the video for keywords relating to the, even the script of what is said in the video can be used to help the search optimization process and bring viewers to your video. It is important the search engine optimization part of the video is done before you upload the first rendition of the video because YouTube does the most indexing at this point.
YouTube allows you to place features in your video to engage viewers with interactivity and point them toward other videos you have created. The more subscriptions and thumbs up you receive on your video's the higher they will be placed in search positions giving them even greater visibility. Posting your video on other social media platforms will also help increase the view count on your videos and the extra views will also help the search positioning of your video.
YouTube is a tremendous platform and has much to offer in the social media marketing workplace, whether it is a "how to" video or something more entertaining, with enough creative thought there is something for everyone on YouTube.
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