Pinterest is a social platform designed to work for niches and is not made for general usage like Facebook. One of the main things Pinterest is used for is shopping and often people will go on the site in a buying mindset. This means if your customers are on Pinterest there is a great potential for a large return on your investment. People often use Pinterest to create idea boards for projects they might want to do in the future or are planning on doing and they are looking for ideas on what to do for their project. Users are able to create a board and then pin relative content to the board keeping it organized with other similar fins so later they can go back and see the pins or collaborate with others on ideas. Do-it-yourself is a large category which Pinterest is known for so if you are a company which can post "how to" content this platform may be useful for you. Pinterest will bring you content based on things you have liked or previously pinned and places it on your news feed as things you might like. Pinterest has a search bar which can be used like most other search bars on social media allowing you to search key terms and it will bring up results which involve those terms. You can also search what pins are coming from a particular website you can type https://www.pinterest.com/source/(sitenamehere) and it will display pins on that website.
Clicking on pins will lead to the website where the pin is from then you can buy a product or learn more about the pin. If you want people to click on your pins and view your boards they should be useful, visually pleasing, and fun. Pinterest is extremely visual, so if you want people to click on your pins they should be appealing, but also make sure it represents the message your company is trying to send. Boards and posts should be both useful and fun to make viewers want to pin and check out or even purchase your products. Encouraging people to contribute to your boards and become a part of the community is a great way to get people involved and talking about your products.
For corporate accounts Pinterest offers analytics to tell what people are pinning from your site. Google analytics can also be used for Pinterest. Being able to gauge how your content is being used and how many people are engaging with different types of content is always an important thing to keep track of, this will allow you to develop better methods of reaching and engaging with more people.
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